GUITAR HERO - CASE STUDY NARRATION ( YOUNG ADULT , VIBRANT , COOL , CHILL )

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Video Narration
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Description

commercial , tv , television , engaging , spokesperson , host , upbeat , friendly , bro , dude , adventurer , cool , energetic , announcer , epic , awesome , music , hero , musician , awesome , powerful , dope , rockstar , believable , conversational , genuine , articulate , sincere , informative , knowledgeable , charismatic , confident

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Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General) North American (US General American - GenAM) North American (US Mid-Atlantic) North American (US New York, New Jersey, Bronx, Brooklyn)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Okay, So here's the idea to launch the first ever playable music video network Guitar Hero TV, where people get to play along with their favorite stars. We invited the world to star in a totally new Ed Sheeran music video. 190,000 Lip Sync lips were submitted, and the best performers appeared in a final video that they could actually play along to inside Guitar Hero TV Way Get here. One Guitar hero. The $1,000,000,000 franchise, an iconic music video game, is out of the market for five years, and this completely reinvented game needed to be introduced to a whole new audience, too. Way needed an angle and, well, lips sinkings been pretty big this year. Three Way needed an artist. So we got this guy. He's been pretty big this year, too. Four. We needed a partner way found that in the super popular Lips and Gap. Musically, they've also been pretty big this year. You get the picture. Five way needed people to show up, and they did. Over 190,000 clips were submitted, including some from big name celebs like Steph Curry Check and Erin Andrews. The submissions alone reviewed in APP over 100 million times six. You needed a final product. So we featured the best submissions in an epic music video mashup premiering all over the Web alongside some kick *** press, an entirely playable on guitar hero TV. The whole campaign was a success getting a new younger crowd into the all new guitar hero by giving them a chance to be a guitar hero TV star. Okay, let's do the rundown riffing on popular culture. Absolutely mobile first. Yes. Innovative, Totally social. Uh, influencers. Naturally. Pretty cool way. Think so? Awards way shell, See?