charity:water podcast Trabajo nº 38280

Detalles del trabajo publicado

Trabajo nº 38280 charity:water podcast

Fecha de publicación
Jun 27, 2011 @ 20:36
Responder por
Jun 28, 2011
Número de palabras
Thoughtful, Genuine
English (North American)
Rango de edad
Young Adult (18-35)

Descripción del trabajo

The non-profit organization "charity:water" is launching a new initiative this summer called WaterForward. It's a virtual "book" where, when people donate $10 to water projects in honor of their friend, their friend's photo appears in the book's pages (on the site) with all other donors.

The idea is around paying it forward -- you can't get yourself in the book, you can only donate to get your Facebook friends in the book. When your friend donates to put you in, you can then pay it forward by sponsoring other people. 100% of everything we raise on WaterForward will fund clean water projects. The idea is to help end the water crisis one book at a time.

The thing is -- the whole idea behind WaterForward is a bit confusing (it took me a bit to explain it even here in an email). So we're making a video breaking down the process into super simple terms, a short animation with VO.

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